HENNIEZ is Switzerland’s leading brand in the HORECA sector (Hotel, Restaurant, Catering) and naturally committed to supporting restaurants. As daily habits shifted dramatically after the pandemic, HENNIEZ’s goal was clear: reignite the desire to dine out.
Covid changed our habits. Meals are much less frequently eaten outside of the home, for business and for special occasions alike, in favor of take-away. This is causing a loss of confidence among restaurateurs. HENNIEZ’s objective was to reignite consumers’ desire to go out and enjoy a good meal. To achieve this, CHF 40 were offered to consumers to dine at their favorite restaurant.